I don’t know if you have seen the Brita ads with the person running on the treadmill. The short of it is “30 minutes on the treadmill, forever in a landfill”. You think it’s the person they are talking about, but then you realize it’s the plastic water bottle.
I’m beginning to realize just how dumb bottled water is. A few years ago Coca-Cola admitted that their Dasani Water was well water, from the tap no less. Filtered, over priced and bottled, but tap water nonetheless. In addition to paying too much for tap water, you get all the convenience of destroying the environment with plastic bottles. Bottles that either consume rescores through recycling or more frequently get buried in landfills.
Well Brita, along with Nalgene and Filter for Good, are trying to save you money and save your planet. It is really quite a simple premise — get yourself some reusable bottles and a water filter and it’s by-by middleman. You can bottle your own water. You will begin saving money very quickly. The bottles are cheap and you may even have one already — Nalgene bottles are everywhere. The Brita filters are quite reasonably priced — I’d wager less than the cost of one case of that fancy bottled tap water. I recommend the Brita Space saver it will fit better in your small space.
So you have the filter, the bottles and your tap water — now you’re in business. Just remember to thoroughly clean your bottles and you can save money, the environment and space all at the same time.
I bought a new Brita filter pitcher this weekend, the slim model. It was $12.00. Not a bad deal.