I remember a few years back reading about how the Japanese grow watermelons inside acrylic cubes in order to produce square watermelons. These square watermelons then fit nicely into fridge compartments. This new square case-less milk container reminds me of that.
Apparently Sam’s Club is stocking these new milk containers that more efficiently use space both in your fridge and in the truck on the way to the store. It is really an innovative idea. It seems to me that the milk crate really should be extinct by now — they are a tremendous waste of plastic. I don’t know how they have survived the endless poaching by college students in search of cheep bookshelves, but they have.
The new container design will translate to a savings of 10 to 20 cents vs. the old school jug. The savings are a result of being able to fit 384 more gallons into a standard truckload. With gasoline prices soaring, the cost of transporting goods has a significant impact on a products bottom-line price.
I love innovation the saves space, money and the environment — cheers Sam’s Club.